Close rate increased from 18% to 26%

Average Deal size increased 54%, from $22k to $34k

Upskilled CS team to prospect, close & upsell - resulting in $100k additional sales in 2 months.


“Working with TJ for three months was incredibly valuable for our founding team. He provided us with hands-on practice for cold calling, follow-ups, and essential "psychological" 😂 support, helping us stay positive and resilient in the face of rejections.

Sales is hard and can take a mental toll, but TJ's guidance felt almost therapeutic, helping us manage the stress and pressure. His insights on managing our sales pipeline have been particularly impactful, and we continue to actively use his techniques.

We're now closing new customers at a rate of 3 per week, and aim to scale and close even more. I highly recommend TJ to other founders / entrepreneurs looking to enhance their sales skills, boost their confidence, and develop a resilient mindset.

Thank you TJ! 🙏”

— Saray Guerra, CEO & Founder

Saray’s LinkedIn post about me


“You do a masterful job of keeping me on track while providing support as-needed, which changes from week to week. This adds up to a whole lot more than traditional coaching, and I value it highly. I'm thrilled with our engagement and happy to be a reference for you at any time.”

— Alex Furman, CEO & Founder

See Alex’s LinkedIn post about his work with me here


“TJ knows tactical founder-led sales inside and out. He’s great at putting himself in my shoes to strategize and find creative ways to close deals.

As a founder, it’s hard to get out of your own head and out of your own way sometimes. It’s hard to see creative solutions to sales/people problems. TJ solves that,

He’s also proactive which goes such a long way. He’s usually bringing me great ideas for GTM growth, rather than the other way around.”

Samy Danesh, co-founder, CEO


“TJ is an invaluable resource to MinMax. He gives me feedback that I’m just not getting elsewhere and is a huge creative partner when it comes to outbound, onboarding, implementation, the website and basically every interaction a customer can have with our business.

His style balances brutal honesty with emotional intelligence and the result is resilience - in the business and personally.”

— Anthony Jacobellis, Founder


“I wholeheartedly endorse TJ as a professional coach. Over the past few months, TJ has been instrumental in my transition from a corporate role to leading a startup. Despite not having an in-depth understanding of our specific industry or product, TJ quickly and effectively pinpointed my core challenges and guided in developing leadership skills and helped refine the long-term vision of our company.

TJ has a remarkable ability to challenge when needed, provide support, and show compassion during difficult moments. He boosted my confidence without merely being agreeable, which is essential for any new CEO.

I look forward to working with TJ more as we grow to market!”

Sal Campo - CEO & Founder