TJ is a values-driven, thoughtful coach who leveled up our entire team's approach to doing outreach
He both engaged with senior leaders on systems and strategy, and tactical coaching through scary moments that matter, like picking up the phone, with team members up and down the org chart
He helped our organization move from one person holding all sales and upsells to four, which greatly increased the number and size of partnerships we had. One associate started with TJ late 2023 with no book of business, took over the upsells and targeted outreach, and grew to $1M booked in 2024
- Kevin Pujanauski, VP of Digital at Public Results
“You do a masterful job of keeping me on track while providing support as-needed, which changes from week to week. This adds up to a whole lot more than traditional coaching, and I value it highly.
I'm thrilled with our engagement and happy to be a reference for you at any time.”
— Alex Furman, CEO & Founder, Performica
“TJ knows tactical founder-led sales inside and out. He’s great at putting himself in my shoes to strategize and find creative ways to close deals.
As a founder, it’s hard to get out of your own head and out of your own way sometimes. It’s hard to see creative solutions to sales/people problems. TJ solves that, He’s also proactive which goes such a long way. He’s usually bringing me great ideas for GTM growth, rather than the other way around.”
— Samy Danesh, Co-Founder & CEO, Argon AI
“TJ is an invaluable resource to MinMax. He gives me feedback that I’m just not getting elsewhere and is a huge creative partner when it comes to outbound, onboarding, implementation, the website and basically every interaction a customer can have with our business.
His style balances total honesty with emotional intelligence and the result is resilience - in the business and personally.”
— Anthony Jacobellis, Founder & CEO, MinMax
“Over the past few months, TJ has been instrumental in my transition from a corporate role to leading a startup. TJ quickly and effectively pinpointed my core challenges and guided in developing leadership skills and helped refine the long-term vision of our company.
TJ has a remarkable ability to challenge when needed, provide support, and show compassion during difficult moments. He boosted my confidence without merely being agreeable, which is essential for any new CEO. ”
—Sal Campo - CEO & Founder, TenXClinical
“Working with TJ was incredibly valuable for our founding team. He provided us with hands-on practice for cold calling, follow-ups, and essential "psychological" 😂 support, helping us stay positive and resilient in the face of rejections.
Sales is hard and can take a mental toll, but TJ's guidance felt almost therapeutic, helping us manage the stress and pressure. His insights on managing our sales pipeline have been particularly impactful, and we continue to actively use his techniques.
We're now closing new customers at a rate of 3 per week, and aim to scale and close even more. I highly recommend TJ to other founders / entrepreneurs looking to enhance their sales skills, boost their confidence, and develop a resilient mindset.
Thank you TJ! 🙏”
— Saray Guerra, CEO & Founder